The Outlet Shop
A complete Shopify store optimization focused on improving the customer journey, increasing trust, and removing friction throughout the buying process.
1:1 Ecom Growth Audit
✅ 1:1 Mentoring, not an agency
you’ll learn how everything works yourself!
✅ Real hands-on experience
from 100+ clients, 10+ years experience & own stores
✅ Close collaboration
with weekly video calls, WhatsApp support & screen recordings
Helping founders fix what’s actually holding their online store back.
Working in e-commerce since 2016 and seeing what actually works long-term.
Running my own brands gives me real-world insight into what actually works in today’s market.
Most stores are stuck in "survival mode"
Advertising is getting more competitive every year
Your store needs to be optimized
Meta Ads have changed completely
A complete Shopify store optimization focused on improving the customer journey, increasing trust, and removing friction throughout the buying process.
- Tianni“Daniel is a reliable and trustworthy partner who’s genuinely great to work with. He helped take my outdated online store to the next level.”
Outdated online store with heavily fluctuating organic sales and little to no paid advertising.
- Nils“Daniel helped us optimize our Shopify store and Meta Ads campaigns so we finally started generating conversions. Thanks again for the amazing results.”
The online store had been live for 9 months with only €1,200 total revenue.
- Pierre“We have nothing but positive things to say and are very happy that we chose to collaborate. A rare combination of genuine kindness and true professional expertise.”
The online store relied heavily on inconsistent organic traffic and seasonal spikes while paid advertising was barely being used.
Built my own olive wood kitchen brand completely from scratch - from branding and Shopify development to product sourcing in Tunisia, fulfillment and performance marketing.
Currently building my own premium running brand from scratch - focused on modern branding, Shopify CRO & AOV tactics and performance marketing.
My learnings from 10+ years in e-commerce
Learn how to become the expert yourself
Buckle up please
1
Book an audit to find out if we’re a good fit. You’ll speak directly with me, a real expert - not a sales intern.
2
You’ll get clarity on your next steps, no matter the outcome of the audit. In the worst case, I’ll connect you with someone who’s a better fit for your situation.
3
Ready for the next step? If it’s a good fit, we’ll schedule the onboarding right away. In most cases, I won’t even pitch you an offer during the shop audit - only if it truly makes sense.
Daniel Woik
Hi, I’m Daniel - a passionate e-commerce enthusiast based near Cologne, Germany.
I’ve been working in the Shopify ecosystem since 2016 and have experienced the platform’s evolution from the very beginning. Back then, Shopify was only available in English and barely optimized for the European market. I launched my own watch brand without much experience, started running Facebook Ads for the first time, made countless mistakes - and failed pretty quickly.
But that hands-on experience turned into over 10 years of real-world e-commerce knowledge. Since then, I’ve helped build and grow over 100 online stores and became an official Shopify, Klaviyo, and Reviews.io partner.
The biggest advantage for you? I’ve already made most of the mistakes, tested countless strategies, and learned what actually works in the real world - so you don’t have to waste years figuring it out yourself.
Let’s take your brand to the next level together!
Helping founders fix what’s actually holding their online store back.
Working in e-commerce since 2016 and seeing what actually works long-term.
Running my own brands gives me real-world insight into what actually works in today’s market.
More value for your brand
Need more information?