👋 About me

Hi, I’m Daniel Woik – a Shopify Partner and e-commerce enthusiast based in Cologne, Germany. I’ve been deeply involved in the world of online retail since 2016 and have witnessed Shopify’s evolution in real time over the years.

Looking back, my start was the typical rough one: I launched my own watch brand at a time when Shopify was barely known in Germany and only available in English. Without much of a plan – but full of motivation – I built my first store, ran Facebook Ads, and quickly realized: it’s not quite as easy as it sounds. That store didn’t last long – but the lessons I learned were priceless.

In the years that followed, I worked on over 50 Shopify stores and experienced all the highs and lows of e-commerce firsthand. Today, I focus entirely on building my own brands and creating content around Shopify, apps, and tools – no agency, no classic consulting model.

With my store Olivsen, I’m actively part of the Shopify game myself. I sell premium olive wood kitchen products under my own brand – using exactly the strategies and apps I showcase on this site.

So if you're just getting started with Shopify – or want to take things to the next level – you'll find everything here that truly helped me grow. Practical, honest, and no bullshit.

Wishing you strong sales,

Daniel