Daniel Woik

About Me

Hi, I’m Daniel - a passionate e-commerce enthusiast based near Cologne, Germany.

I’ve been working in the Shopify ecosystem since 2016 and have experienced the platform’s evolution from the very beginning. Back then, Shopify was only available in English and barely optimized for the European market. I launched my own watch brand without much experience, started running Facebook Ads for the first time, made countless mistakes - and failed pretty quickly.

But that hands-on experience turned into over 10 years of real-world e-commerce knowledge. Since then, I’ve helped build and grow over 100 online stores and became an official Shopify, Klaviyo, and Reviews.io partner.

The biggest advantage for you? I’ve already made most of the mistakes, tested countless strategies, and learned what actually works in the real world - so you don’t have to waste years figuring it out yourself.

Let’s take your brand to the next level together!

Reviews

What Clients Say About Working With Me

5.0 / 5

Great person, would highly recommend

"Daniel is one of the nicest, genuine and honest people we have met in this industry. He has excellent knowledge of CRO, meta and Klaviyo. We had several sessions with him and where blown away by his in-depth analysis and explanation of our numbers. Explained in a way that all made sense. He is a pleasure to deal with and we would highly recommend."

Ben Donnelly SVANTE Trustpilot
5.0 / 5

I would highly recommend Daniel

I would highly recommend Daniel. He revamped my website and optimised all of my product listing pages, making the whole site much easier to navigate and, importantly, making the checkout process a lot simpler.

He also gave me lots of general advice on how to improve my business and pointed out things I could change on the website to help improve the overall customer experience and conversion rate.

Daniel was extremely patient and helpful throughout the process, especially when I was a little slower with things, and he took the time to explain everything clearly.

I'm really happy with the work he did and would definitely recommend him to anyone looking to improve their website and conversion rate.

Sam Freshly Baked Fightwear Trustpilot
5.0 / 5

Why I'd Recommend Daniel's Shop Audit

"I had a 45-minute audit with Daniel, and it was honestly one of the best strategy sessions I've had.

I've spoken with quite a few marketing agencies, but what stood out was how much time he spent understanding my business rather than trying to make a sale. He went through my website, analysed my ads in detail, and gave practical, actionable feedback that was specific to my brand.

Even after the call, I emailed him with additional questions, and he took the time to respond thoroughly. If you're considering an audit, I'd highly recommend booking one with Daniel. He clearly knows what he's doing, and you can tell he genuinely wants to help your business succeed."

Vinissha Arumugam Act London Trustpilot
5.0 / 5

Daniel was very generous with his time

"Daniel was very generous with his time, knows a lot, has great eye for detail and gave me a lot of great pointers. Would highly recommend."

Zara Crumpet Cashmere Trustpilot
5.0 / 5

Daniel is excellent, honest and reliable. In the first calls he did not try and 'sell' anything. He went above and beyond, genuinely taking the time truly our business. We spoke to several CRO agencies. Daniel gave us the most in depth and honest analysis of any agency we spoke to. Would highly recommend.

Ben Donnelly SVANTE Google
5.0 / 5

"We couldn’t be happier with Daniel’s work. He redesigned and optimized our website, and we’re finally seeing real conversions. He exceeded our expectations and consistently delivered more than promised. Highly recommended!"

Nils Nordseegut
5.0 / 5

"Thanks to Daniel's expertise, I was able to improve my conversion rate. He's incredibly knowledgeable when it comes to conversion rate optimisation and always available whenever I need help. Thanks again for everything!"

Laurent Wellmaxx Swiss
5.0 / 5

"Daniel is a reliable and trustworthy partner and an absolute pleasure to work with. He helped transform my outdated online store into a high-performing, modern setup and clearly proved his expertise and passion for e-commerce."

Tianni Flora Studio
5.0 / 5

"Daniel's skills are extensive. He is top-notch in every area! He has a deep understanding when it comes to taking your shop to the next level."

Laurent Wellmaxx Swiss
5.0 / 5

"We have nothing but positive things to say and are very happy that we chose to collaborate. From the very beginning, you immediately feel that you’re in capable hands. A rare combination of genuine kindness and true professional expertise. Thank you!"

Pierre myShirtStore
5.0 / 5

"Daniel has been excellent with communication and has worked well on a challenging website and client! I can recommend his services completely. He knows his way around Shopify and how to create a very good website which is robust on all levels."

Katrina Garden Depot

Let's Work on Your Store

Book a free shop audit and I’ll show you what holds your store back.

100+ e-commerce founderssupported in growing their business.