Shopify Store Optimization

Turn More Visitors Into Customers

I'll personally review your Shopify store and show you exactly what I'd improve to increase your conversion rate, average order value and long-term profitability.

✓ 10+ Years Experience
✓ 100+ Shopify Stores
✓ Built to Convert

Book Your Free Call
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100+ E-Commerce Founders

supported in growing their business.

Expert Built By Daniel

Personally implemented

Built To Convert

Not just look better

One-Time Investment

No recurring service fees

Done For You

Customized for your brand

Selected work

A Few Selected Case Studies

A selection of store optimizations, mentoring projects and measurable growth results.

Retail Optimization result

The Outlet Shop

A complete Shopify store optimization focused on improving the customer journey, increasing trust, and removing friction throughout the buying process.

+168%

Conversion Rate

1

Completely Optimized
Shopify store
Premium Spirits Case Study

Nordseegut

“Daniel helped us optimize our Shopify store and Meta Ads campaigns so we finally started generating conversions. Thanks again for the amazing results.”

 - Nils

The online store had been live for 9 months with only €1,200 total revenue.

+189%

Conversion Rate
through a complete store optimization

+17%

AOV (Average Order Value)
through strategic AOV tactics

1800+

Revenue
in the first 4 weeks
Artificial Plants Case Study

Flora Studio

“Daniel is a reliable and trustworthy partner who’s genuinely great to work with. He helped take my outdated online store to the next level.”

 - Tianni

Outdated online store with heavily fluctuating organic sales and little to no paid advertising.

+50%

Revenue Growth
compared to the previous year

3+

New Customer ROAS
through Google & Meta Ads

+20%

Additional Email Revenue
through Klaviyo
Fashion Case Study

myShirtStore

“We have nothing but positive things to say and are very happy that we chose to collaborate. A rare combination of genuine kindness and true professional expertise.”

 - Pierre

The online store relied heavily on inconsistent organic traffic and seasonal spikes while paid advertising was barely being used.

25000+

Monthly Revenue
Scaled from around €5,000 to €25,000+ within a few months

1

Profitable
Google Ads setup

Growth

From Plateau to Scale
from unpredictable organic sales to predictable revenue month after month
More than just client work

My Own Brands And Projects

Kitchen Case Study

Olivsen

Built my own olive wood kitchen brand completely from scratch - from branding and Shopify development to product sourcing in Tunisia, fulfillment and performance marketing.

10000+

Monthly Revenue
Scaled from 0 to over 10k within the first 3 months

55000+

Total Revenue
through Google & Meta Ads

Store

Built and Optimized
entirely by myself
Fashion

RUNACY

Currently building my own premium running brand from scratch - focused on modern branding, Shopify CRO & AOV tactics and performance marketing.

Start Now

Ready to Improve Your Store?

Book Your Free Call
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100+ E-Commerce Founders

supported in growing their business.

Hear from real store owners who increased their sales

What Over 100 Satisfied Shop Owners Say

Excellent 5.0 on Trustpilot · 2 reviews
Trustpilot rating

"We couldn’t be happier with Daniel’s work. He redesigned and optimized our website, and we’re finally seeing real conversions. He exceeded our expectations and consistently delivered more than promised. Highly recommended!"

Nils Nordseegut
Trustpilot rating

"Thanks to Daniel's expertise, I was able to improve my conversion rate. He's incredibly knowledgeable when it comes to conversion rate optimisation and always available whenever I need help. Thanks again for everything!"

Laurent Wellmaxx Swiss
Trustpilot rating

"Daniel is a reliable and trustworthy partner and an absolute pleasure to work with. He helped transform my outdated online store into a high-performing, modern setup and clearly proved his expertise and passion for e-commerce."

Tianni Flora Studio
Trustpilot rating

"Daniel's skills are extensive. He is top-notch in every area! He has a deep understanding when it comes to taking your shop to the next level."

Laurent Wellmaxx Swiss
Trustpilot rating

"We have nothing but positive things to say and are very happy that we chose to collaborate. From the very beginning, you immediately feel that you’re in capable hands. A rare combination of genuine kindness and true professional expertise. Thank you!"

Pierre myShirtStore
Trustpilot rating

"Daniel has been excellent with communication and has worked well on a challenging website and client! I can recommend his services completely. He knows his way around Shopify and how to create a very good website which is robust on all levels."

Katrina Garden Depot

Trusted By 100+ Brands

Ready to Get Started?

Let's Talk About Your Store

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Need more information?

Frequently Asked Questions

How Much Does It Cost?

Shopify Store Optimization starts at £995. The final price depends on the size and complexity of your store. During our free 15-minute call, I'll explain exactly what's included and whether it's the right fit for your business.

What exactly is included?

I will review and optimise the most important areas of your Shopify store to make the buying experience clearer, more trustworthy and easier to navigate.

Depending on what your store needs, this can include:

  • Homepage structure and messaging
  • Product page layout and information hierarchy
  • Collection page structure
  • Navigation and menu organisation
  • Mobile user experience
  • High-converting buybox blocks
  • An optimised cart drawer
  • Trust elements and customer reviews
  • Product metafields for additional information
  • Volume discounts, bundles or frequently bought together offers
  • Checkout and payment settings
  • Cookie banner setup
  • Relevant Shopify app recommendations and configuration
  • Smaller custom sections or theme adjustments
  • General recommendations for further improvements

Every store is different, so I will prioritise the changes that are most likely to have the greatest impact on your customer experience and conversion rate.

Can ChatGPT, Claude or AI optimise my Shopify store instead?

AI is an incredible tool, and I use it every day myself. It can help generate ideas, explain Shopify features and even write code. But building a high-converting store isn't about having more information - it's about knowing what to prioritise, what to ignore and how all the pieces work together.

AI gives everyone access to the same information. Experience is knowing which advice actually increases conversions and which changes won't make a meaningful difference.

Over the past 10+ years, I've worked on more than 100 Shopify stores across different industries. That experience comes from real projects, real results and thousands of hours spent improving stores - not just from reading articles or watching YouTube videos.

You're not paying for information you could Google. You're paying for proven experience, better decisions and having the work implemented properly, so you can focus on growing your business instead of spending weeks trying to figure everything out yourself.

Is this only available for Shopify stores?

Yes. This service is designed exclusively for active Shopify stores.

I specialise in Shopify theme customisation, conversion rate optimisation, Shopify apps and Shopify-specific store structures.

If you're on a different platform right now, just send me a message and I can make you an offer for a migration to Shopify.

How does the process work?
  1. Book your free 15-minute call using the calendar below.
  2. We'll discuss your Shopify store, your goals and any challenges you're currently facing.
  3. I'll explain exactly how I would optimise your store and answer any questions you have.
  4. If we're a good fit, I'll provide a tailored quote based on your store and the scope of work.
  5. Once you decide to move forward, you'll receive everything you need to get started.
  6. You'll send me your .myshopify.com URL and your Shopify collaborator request code so I can securely access your store.
  7. I'll optimise your store and keep you updated throughout the process.
  8. You'll receive the completed version, including one reasonable round of revisions.

Please do not send your Shopify password. Access is always provided securely through a Shopify collaborator account.

How long does it take?

The expected delivery period will be confirmed after I have reviewed your store and received access.

Most projects are completed within approximately 7–14 business days after access, information and any required approvals have been provided.

Delays caused by missing content, late feedback, app approvals or unavailable account access can extend the delivery time.

Will you redesign my entire Shopify store?

I will optimise the key parts of your store rather than simply changing colours or moving individual sections.

Depending on the condition of your current store, I may either:

  • Improve your existing theme, or
  • Rebuild the main store experience using Shopify’s Horizon theme when that is the faster and more effective solution.

The exact approach is chosen after reviewing your store. A complete custom theme development project from scratch is not included.

Are Shopify apps included?

I will recommend, install and configure suitable apps where they are useful for your store.

This may include apps for:

  • Volume discounts
  • Product bundles
  • Frequently bought together offers
  • Upsells and post-purchase offers
  • Cookie consent
  • Reviews
  • Checkout improvements

Any subscriptions, usage fees or other charges from third-party apps are not included in the service price and must be approved and paid by the store owner.

Can you guarantee a higher conversion rate?

No honest conversion rate optimisation specialist can guarantee a specific percentage increase.

Your results also depend on factors outside the store design, including:

  • Traffic quality
  • Product demand
  • Pricing
  • Offers
  • Shipping costs
  • Product images
  • Brand trust
  • Advertising
  • Seasonality

The goal of this service is to remove unnecessary friction, improve trust and create a stronger purchasing experience. Results are easier to measure when a store already receives consistent, qualified traffic and orders.

What is not included?

Unless agreed separately, the service does not include:

  • Custom theme development from scratch
  • Complete rebranding or logo design
  • Professional product photography
  • Unlimited individual landing pages
  • Full catalogue copywriting
  • Email marketing setup
  • Advertising campaign management
  • Search engine optimisation projects
  • Legal advice or legal compliance guarantees
  • Custom app development
  • Ongoing monthly support
  • Unlimited revisions
  • Additional Shopify stores or international store builds

Additional work can be quoted separately when required.

Daniel Woik

About Me

Hi, I’m Daniel - a passionate e-commerce enthusiast based near Cologne, Germany.

I’ve been working in the Shopify ecosystem since 2016 and have experienced the platform’s evolution from the very beginning. Back then, Shopify was only available in English and barely optimized for the European market. I launched my own watch brand without much experience, started running Facebook Ads for the first time, made countless mistakes - and failed pretty quickly.

But that hands-on experience turned into over 10 years of real-world e-commerce knowledge. Since then, I’ve helped build and grow over 100 online stores and became an official Shopify, Klaviyo, and Reviews.io partner.

The biggest advantage for you? I’ve already made most of the mistakes, tested countless strategies, and learned what actually works in the real world - so you don’t have to waste years figuring it out yourself.

Let’s take your brand to the next level together!

Let's talk

Book Your Free 15-Minute Call

Not sure whether your store is ready for a Shopify Store Optimization?

Book a free 15-minute call and I'll answer your questions, explain how I work and let you know honestly whether I think it's the right next step for your business.

No pressure. No sales pitch. Just honest advice.

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100+ E-Commerce Founders

supported in growing their business.