Done for you

Shopify Conversion Rate Optimization

I optimize your Shopify store for you.

“Daniel gave us the most in depth and honest analysis of any agency we spoke to.”
— Ben, SVANTE (Google)

Hear What Clients Say

Real feedback from clients on what changed after working together.

Ben
SVANTE
Sam
Freshly Baked Fightwear
Toyin
Softaholic

Make More of the Traffic You Already Pay For

More traffic won't fix a store that isn't built to convert it. When product information is missing, the buy box is weak, trust is low or the cart adds friction, you're paying to send people into a purchase that's harder than it needs to be.

Once your traffic is consistent, small gains in conversion rate and average order value add up fast. I optimize the parts of your store that drive buying decisions, so more of the traffic you already pay for turns into revenue.

You Don't Need a Prettier Store. You Need a Better-Performing One.

A more expensive design doesn't automatically sell more. Animations and complex layouts mean little if customers can't quickly understand the product, find what they need and feel confident enough to buy.

I focus on the fundamentals that convert: clear product information, strong hierarchy, trust, mobile usability, recommendations and a frictionless path to checkout. The goal is a store that's easier to buy from.

Optimize the Moments That Actually Drive the Sale

The biggest opportunities sit in a few places: your product page, buy box and cart drawer. That's where customers decide, and where conversion rate and average order value are won or lost.

I make benefits, sizing, delivery, returns and reviews clear at exactly those moments, and remove unnecessary friction with better buy boxes, product cards, quick buy, cart drawers and product recommendations. The result is a store built to help customers buy with confidence, not just one that looks good.

Free and without obligation

Your Free Store Audit

30 minutes on Google Meet. You leave with a clear plan for your store.

100+ e-commerce founderssupported in growing their business.

Current work

UK Stores I've Worked On

Beauty

Anforh

Shopify Conversion Rate Optimization

Complete Shopify Conversion Rate Optimization: new menu, product pages with bundles and cross-sells, and a custom cart drawer.

5.0 / 5
“He took me through the whole process and ensured that he created a bespoke service for me and my site.”
HydroponicsCurrently in A/B testing

The Hydro Bros

Shopify Conversion Rate Optimization

Complete Shopify Conversion Rate Optimization: new header and mega menu, collection pages, product pages and a custom cart drawer, built mobile first.

Fashion

Freshly Baked Fightwear

Shopify Conversion Rate Optimization

New product listing pages, easier navigation and a simpler path to checkout.

5.0 / 5
“I’m really happy with the work he did and would definitely recommend him to anyone looking to improve their website and conversion rate.”
Fashion

Softaholic

Shopify Conversion Rate Optimization

Moved the brand from Lovable to Shopify in its own design: homepage, menus, collection pages and product pages with size guides.

5.0 / 5
“His recommendations covered important details such as product pages, navigation, size guides and the overall customer journey.”
Real reviews from store owners

Join 100+ Store Owners

5.0 / 5 Verified

I would highly recommend Daniel

I would highly recommend Daniel. He revamped my website and optimised all of my product listing pages, making the whole site much easier to navigate and, importantly, making the checkout process a lot simpler.

He also gave me lots of general advice on how to improve my business and pointed out things I could change on the website to help improve the overall customer experience and conversion rate.

Daniel was extremely patient and helpful throughout the process, especially when I was a little slower with things, and he took the time to explain everything clearly.

I'm really happy with the work he did and would definitely recommend him to anyone looking to improve their website and conversion rate.

Sam Freshly Baked Fightwear Trustpilot
5.0 / 5 Verified

Professional, knowledgeable and helpful Shopify expertise

Daniel provided valuable guidance on optimising my Shopify store for Softaholic. He took the time to review the website and identify areas that could be improved to create a smoother, more user-friendly shopping experience. His recommendations covered important details such as product pages, navigation, size guides and the overall customer journey.

I appreciated his attention to detail and his ability to highlight practical changes that could make a difference to how customers interact with the store. His expertise gave me greater clarity on what needed improving and how to approach it.

I would recommend Daniel to business owners looking to improve/optimise their Shopify store and create a better experience for their customers.

Toyin Softaholic Trustpilot
5.0 / 5 Verified

Daniel was so great

Daniel was so great. He took me through the whole process and ensured that he created a bespoke service for me and my site. I really enjoyed working with Daniel and would do so again.

Robin Anforh Trustpilot
5.0 / 5 Verified

Great person, would highly recommend

"Daniel is one of the nicest, genuine and honest people we have met in this industry. He has excellent knowledge of CRO, meta and Klaviyo. We had several sessions with him and where blown away by his in-depth analysis and explanation of our numbers. Explained in a way that all made sense. He is a pleasure to deal with and we would highly recommend."

Ben SVANTE Trustpilot
5.0 / 5 Verified

Why I'd Recommend Daniel's Shop Audit

"I had a 45-minute audit with Daniel, and it was honestly one of the best strategy sessions I've had.

I've spoken with quite a few marketing agencies, but what stood out was how much time he spent understanding my business rather than trying to make a sale. He went through my website, analysed my ads in detail, and gave practical, actionable feedback that was specific to my brand.

Even after the call, I emailed him with additional questions, and he took the time to respond thoroughly. If you're considering an audit, I'd highly recommend booking one with Daniel. He clearly knows what he's doing, and you can tell he genuinely wants to help your business succeed."

Vinissha Act London Trustpilot
5.0 / 5 Verified

Daniel was very generous with his time

"Daniel was very generous with his time, knows a lot, has great eye for detail and gave me a lot of great pointers. Would highly recommend."

Zara Crumpet Cashmere Trustpilot
5.0 / 5 Verified

Daniel is excellent, honest and reliable. In the first calls he did not try and 'sell' anything. He went above and beyond, genuinely taking the time truly our business. We spoke to several CRO agencies. Daniel gave us the most in depth and honest analysis of any agency we spoke to. Would highly recommend.

Ben SVANTE Google
5.0 / 5

"We couldn’t be happier with Daniel’s work. He redesigned and optimized our website, and we’re finally seeing real conversions. He exceeded our expectations and consistently delivered more than promised. Highly recommended!"

Nils Nordseegut
5.0 / 5

"Thanks to Daniel's expertise, I was able to improve my conversion rate. He's incredibly knowledgeable when it comes to conversion rate optimisation and always available whenever I need help. Thanks again for everything!"

Laurent Wellmaxx Swiss
5.0 / 5

"Daniel is a reliable and trustworthy partner and an absolute pleasure to work with. He helped transform my outdated online store into a high-performing, modern setup and clearly proved his expertise and passion for e-commerce."

Tianni Flora Studio
5.0 / 5

"Daniel's skills are extensive. He is top-notch in every area! He has a deep understanding when it comes to taking your shop to the next level."

Laurent Wellmaxx Swiss
5.0 / 5

"We have nothing but positive things to say and are very happy that we chose to collaborate. From the very beginning, you immediately feel that you’re in capable hands. A rare combination of genuine kindness and true professional expertise. Thank you!"

Pierre myShirtStore
5.0 / 5

"Daniel has been excellent with communication and has worked well on a challenging website and client! I can recommend his services completely. He knows his way around Shopify and how to create a very good website which is robust on all levels."

Katrina Garden Depot

More than just client work

My Own Brands and Projects

Fashion

RUNACY

Currently building my own premium running brand from scratch - focused on modern branding, Shopify CRO & AOV tactics and performance marketing.

KitchenNo longer onlineCase Study

Olivsen

€10,000+
Monthly RevenueScaled from 0 to over 10k within the first 3 months
€55,000+
Total Revenuethrough Google & Meta Ads
Store
Built and Optimizedentirely by myself

Built my own olive wood kitchen brand completely from scratch - from branding and Shopify development to product sourcing in Tunisia, fulfillment and performance marketing.

One-time prices, no subscription

Packages and Prices

Expert Built by Daniel

Personally implemented

Built to Convert

Not just look better

One-Time Investment

No recurring service fees

Done for You

Customized for your brand

Done for you in 7 to 14 business days

Let's Optimize Your Store

100+ e-commerce founderssupported in growing their business.

Need more information?

Frequently Asked Questions

What exactly is included?

Your Shopify Conversion Rate Optimization includes:

  • Header and menu, homepage, collection pages, product page including the buy box, product cards, cart drawer and footer
  • Product metafields, market metafields and metaobject-based dynamic content (for example FAQ or size chart), set up so your store's sections fill themselves for every product
  • Product recommendations and complementary products on the product page, and a Frequently Bought Together section where it makes sense
  • If you create bundles, a bundle collection built into your store
  • Your review widgets (Judge.me or Reviews.io) built into the store
  • Tested on mobile and desktop before launch
  • An unpublished preview, one round of your feedback implemented, then launch
  • Delivered in 7 to 14 business days after I receive access

Not included:

  • Custom sections or features built for special requests
  • Creating products or bundles, and setting up bundle, upsell, cross-sell or post-purchase apps: I give you recommendations, for example which app fits or how to build your bundles, and you set them up
  • Other pages (About, Contact, FAQ, blog, policies): carried over with matching styling, content unchanged
  • Email marketing and review request flows
  • Creating, editing or retouching images: you supply finished images
  • App cleanup, store data cleanup and migrations, available separately

Anything not listed here isn't included. I'm happy to quote it separately.

Can ChatGPT, Claude or AI optimize my Shopify store instead?

AI is an incredible tool, and I use it every day myself. It can help generate ideas, explain Shopify features and even write code. But building a high-converting store isn't about having more information - it's about knowing what to prioritize, what to ignore and how all the pieces work together.

AI gives everyone access to the same information. Experience is knowing which advice actually increases conversions and which changes won't make a meaningful difference.

Over the past 10+ years, I've worked on more than 100 Shopify stores across different industries. That experience comes from real projects, real results and thousands of hours spent improving stores - not just from reading articles or watching YouTube videos.

You're not paying for information you could Google. You're paying for proven experience, better decisions and having the work implemented properly, so you can focus on growing your business instead of spending weeks trying to figure everything out yourself.

Is this only available for Shopify stores?

Yes. This service is designed exclusively for active Shopify stores.

I specialize in Shopify theme customization, conversion rate optimization, Shopify apps and Shopify-specific store structures.

If you're on a different platform right now, just send me a message and I can make you an offer for a migration to Shopify.

How long does it take?

The expected delivery period will be confirmed after I have reviewed your store and received access.

Most projects are completed within approximately 7–14 business days after access, information and any required approvals have been provided.

Delays caused by missing content, late feedback, app approvals or unavailable account access can extend the delivery time.

Will you redesign my entire Shopify store?

No. This is a conversion-focused optimization of your existing Shopify store rather than a complete custom website redesign.

Depending on the condition of your current store, I may improve your existing theme or rebuild key parts of the store experience using a more suitable Shopify theme when that is the faster and more effective solution.

This can result in significant visual and structural improvements, but complete custom theme development, complete rebranding and unlimited bespoke design work are not included.

Are Shopify apps included?

Your review widgets (Judge.me or Reviews.io) are built into the store. Product recommendations and complementary products use Shopify's built-in recommendations, so they need no extra app.

For bundle, upsell, cross-sell and post-purchase apps I recommend what fits your store, and you set them up. If you create bundles, I build a bundle collection into your store.

App subscriptions and usage fees are paid by you.

Can you guarantee a higher conversion rate?

No honest conversion rate optimization specialist can guarantee a specific percentage increase.

Your results also depend on factors outside the store design, including:

  • Traffic quality
  • Product demand
  • Pricing
  • Offers
  • Shipping costs
  • Product images
  • Brand trust
  • Advertising
  • Seasonality

The goal of this service is to remove unnecessary friction, improve trust and create a stronger purchasing experience. Results are easier to measure when a store already receives consistent, qualified traffic and orders.

What is not included?

Not included in the Shopify Conversion Rate Optimization:

  • Custom sections or features built for special requests
  • Creating products or bundles, and setting up bundle, upsell, cross-sell or post-purchase apps: I give you recommendations, for example which app fits or how to build your bundles, and you set them up
  • Other pages (About, Contact, FAQ, blog, policies): carried over with matching styling, content unchanged
  • Email marketing and review request flows
  • Creating, editing or retouching images: you supply finished images
  • App cleanup, store data cleanup and migrations, available separately
  • Rebranding, logo design, product photography, custom app development and ongoing monthly support

Anything not listed here isn't included. I'm happy to quote it separately.

How many revisions are included?

One reasonable consolidated feedback round is included before final completion.

This is intended for reasonable adjustments to the work completed within the agreed scope.

New functionality, additional pages, repeated redesigns, major changes in direction or requirements introduced after the project has started are not considered revisions and can be quoted separately if required.

How much does it cost?

Every service has a one-time price, with no monthly fees. The Shopify Conversion Rate Optimization, the Shopify Store Build and the Shopify Store Migration are priced by store size. See all packages and prices.

Daniel Woik

About Me

Hi, I’m Daniel - a passionate e-commerce enthusiast based near Cologne, Germany.

I’ve been working in the Shopify ecosystem since 2016. Since then, I’ve helped build and grow over 100 online stores and became an official Shopify, Klaviyo, and Reviews.io partner.

Daniel Woik signature

Still have questions?

Let's Talk

Not sure if the Shopify Conversion Rate Optimization is the right fit for your business?

In a free store audit I'll answer your questions about the process, what's included, and whether it's the right next step for your store.

No pressure. No sales pitch. Just honest answers.

100+ e-commerce founderssupported in growing their business.