The best Shopify apps – must-haves for your online store 🚀

Looking for the best Shopify apps for your store? You’re in the right place. Over the years, I’ve tested countless apps – the good ones, the bad ones, and the totally unnecessary. This list includes only the tools that truly helped me and my stores. It’ll save you time, money, and a whole lot of frustration.

Free Shopify apps by Shopify – my top 3 picks

Shopify offers some powerful, completely free apps – and many of them are real must-haves. Here are my personal favorites that I almost always add to new stores by default. Free, fully integrated, and super reliable.

Shopify Search & Discovery

This app improves product search and recommendations directly within your Shopify store – creating a more personalized and user-friendly shopping experience. Especially valuable for stores with a larger product range.
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Shopify Bundles

We make things that work better and last longer. Our products solve real problems with clean design and honest materials.
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Shopify Translate & Adapt

This app makes your store multilingual – quickly, easily, and completely free. Perfect if you want to sell internationally or tailor your content to different markets with localized messaging.
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Must-have Shopify apps for every store – my essentials

These Shopify apps are part of my standard setup. I install them in almost every store because they simply work, solve real problems, and make daily operations easier. If you want to start smart, these are my personal must-haves.

Pandectes Cookie Banner

The best cookie banner for Shopify – super easy to customize and fully GDPR-compliant. For me, it's a no-brainer and belongs in every store, no discussion needed.
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TrackiPal

An absolute must-have! This app automatically syncs tracking numbers and shipping carriers to your PayPal Business account. It helps reduce the risk of PayPal holding your funds or freezing payments – which can easily happen when your revenue grows quickly and can be seriously frustrating.
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Billbee

Billbee is my go-to tool for automated invoicing in Shopify. The integration is super easy, and it’s a real game changer – especially when used alongside accounting software like Lexware Office. Perfect for anyone who needs legally compliant invoices fast and wants to avoid manual work.
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Sendcloud

If you’re still handling shipping yourself, Sendcloud is a must. It lets you create shipping labels in seconds, connect your DHL business account, and saves you tons of time and hassle. Especially in the early stages, it’s a huge relief – also great for handling returns and tracking.
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Klaviyo

Klaviyo is by far the best email marketing software for Shopify in my opinion. It allows you to dive deep into automation with targeted flows, smart segments, and A/B testing. If you're serious about your store, Klaviyo can easily generate 20–30% more revenue through email alone.
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Reviews.io

Reviews are key to building trust – and Reviews.io is my go-to solution. You don’t just get star ratings under your products, but also beautifully designed widgets for your homepage, product pages, and even the checkout. Bonus: It integrates directly with Klaviyo for automated review flows.
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Lifetimely

This app gives you real insights into your business – far beyond basic revenue tracking. You’ll see exactly how much profit you make per product or customer, helping you make smarter business decisions. Especially valuable for smaller stores just starting out. Later on, you can always upgrade to a bigger (and more expensive) tool like Klar.
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Hextom: Bulk Image Edit

I mainly use this app to efficiently compress images, convert them to WebP, and significantly reduce file sizes. Images are often the biggest performance bottleneck in a store – and this app helps you achieve ultra-fast loading times without manually editing each file. As a bonus, you can also bulk-edit filenames and ALT texts if needed.
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Hextom: Bulk Product Edit

If you have a large product catalog, you definitely don’t want to update everything manually. This app makes bulk editing a breeze – whether it's prices, titles, inventory, or tags. Once you’ve used it, you won’t want to work without it.
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Zigpoll

Zigpoll lets you run post-purchase surveys directly after checkout – perfect for finding out where your customers came from, what almost stopped them from buying, and why they converted. You can use those insights to optimize your marketing strategy, refine your messaging, and improve your ROAS. Super powerful if you want to stop guessing and start making data-driven decisions.
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Tidio Live Chat & AI Chatbots

Tidio combines live chat, automated responses, and an AI-powered chatbot – all in one tool. It allows you to answer customer questions instantly or provide 24/7 automated support. Especially useful for stores with higher support volume or strong conversion goals.
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Address Validator AddressHero

Incorrect or incomplete addresses are a common cause of returns and extra support work. AddressHero checks address entries right at checkout and alerts customers if something’s wrong. This helps you avoid failed deliveries, unnecessary customer service, and extra costs.
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Shopify apps for AOV, cross-sell & up-sell – more profit per order

The easiest way to make your Shopify store more profitable? Increase your average order value (AOV) – without needing more traffic or higher ad spend. With the right cross-sell and up-sell apps, you can get more out of every order – almost on autopilot.

Fast Bundle Product

I use this app to create flexible product bundles – directly on the product page, in the cart, or as set offers. You can combine related products (e.g. pants + t-shirt + belt) and offer an instant discount on the bundle. It's a super effective way to increase AOV and sell more products per order – without coming across as pushy.
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Candy Rack

Candy Rack displays relevant add-on products in a sleek, mobile-friendly pop-up right after the “Add to Cart” click. It looks great and converts incredibly well – perfect for accessories, warranties, or small upsells. It works out of the box and boosts order value instantly.
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AfterSell

AfterSell kicks in right after checkout – once the customer has paid, but before they reach the order confirmation page. It lets you show targeted upsells or exclusive offers that can be added to the original order with just one click. No risk, no drop in conversion – but a powerful way to boost revenue per order.
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Other useful Shopify apps – practical tools for specific features

These Shopify apps don’t fit neatly into the previous categories, but they’re incredibly useful depending on what you want to achieve with your store. Whether it’s multilingual support, chatbots, wishlists, or subscription models – here you’ll find practical tools for specific use cases.

BeSure Checkout Rules

I use this app to customize the order of payment methods at checkout – for example, putting PayPal first, then Klarna, and credit card last. For older audiences, it also makes sense to hide express checkout options entirely – and that’s easy to do with this app. It’s a super helpful way to tailor the checkout experience to your target audience and reduce conversion friction.
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LoyaltyLion

LoyaltyLion is my go-to tool for building a powerful loyalty program in Shopify. It lets you reward repeat customers with points, referrals, and exclusive perks – fully customizable and seamlessly integrated. Whether you want to increase customer retention, boost lifetime value, or turn buyers into brand fans – LoyaltyLion is the most complete and reliable solution I’ve tested.
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Recharge Subscriptions

If you want to offer subscription models in your store, Recharge is the go-to solution. It’s the market leader in subscription commerce and integrates seamlessly with Shopify. Whether it’s nutrition, supplements, or beauty products – subscriptions help generate recurring revenue and improve predictability.
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LangShop

LangShop is a powerful alternative to Shopify’s default translation app if you need more control or additional languages. It offers AI-powered automatic translations, but also lets you make manual edits – including SEO tags, meta descriptions, and more. Perfect if you want to serve multiple countries professionally.
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Swym Wishlist

Wishlist Plus lets customers save products to a wishlist – perfect for those who aren’t ready to buy yet but plan to come back later. It works without requiring an account and integrates with Klaviyo to send targeted reminders or offers. Great for boosting customer retention and repeat purchases.
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EZ Product Image Translate

This app helps you translate product images with embedded text – perfect for multilingual stores. Whether it's graphics, labels, or promo visuals, you can easily create language-specific versions of your images without design hassle. A must-have if you're selling internationally and want your visuals to match your storefront's language.
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About the author – Daniel Woik

Hi, I’m Daniel – a Shopify, Klaviyo, and Reviews.io partner with over 8 years of hands-on e-commerce experience. Since 2016, I’ve worked with Shopify every single day and have helped build and grow over 50 online stores – from small niche brands to scaling DTC businesses.

I created this site to make your journey easier by sharing my most valuable tools and insights – no marketing fluff, just real-world strategies that actually work.

Even more tools for your online store ⚙️

Beyond the best Shopify apps, there are tons of smart tools that help with shipping, accounting, and payment management. Check out my top picks for the best e-commerce tools.
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My own brand

I actively run my own Shopify store. Olivsen is my brand for high-quality kitchen products made from olive wood – including cutting boards, bowls, and cooking utensils.

The store currently generates around €10k in monthly revenue. Everything I share on this site is based on real experience from building my own brands – not theory.
www.olivsen.com