Name: Shopify Store Optimization
Brand: Daniel Woik
Price: 645.00 GBP
Availability: InStock

Stop Wasting Paid Traffic on an Under-Optimized Store

Driving more traffic won't fix a store that isn't built to convert it.

If customers land on a product page and important information is missing, the buybox is weak, sizing is unclear, trust is low or the cart creates unnecessary friction, you're paying to send people into a buying experience that makes conversion harder than it needs to be.

Even relatively small improvements to conversion rate and average order value can have a major impact once you're already generating consistent traffic.

I optimize the parts of your Shopify store that directly influence purchasing decisions - so more of the traffic you're already paying for has a chance to become revenue.

You Don't Need a Prettier Store. You Need a Better-Performing One.

A more expensive design doesn't automatically produce more sales.

Fancy animations, complex layouts and visual effects mean very little if customers still can't quickly understand the product, find the information they need or feel confident enough to buy.

I focus on the fundamentals that actually support conversion: clear product information, stronger hierarchy, trust, usability, mobile experience, product recommendations and a frictionless path from product page to checkout.

The goal isn't to make your store more complicated. It's to make it easier to buy from.

Optimize the Moments That Actually Drive the Sale

The biggest opportunities are often concentrated in just a few parts of the customer journey.

Your product page, buybox and cart drawer are where customers make the decisions that directly affect conversion rate and average order value.

That means clearly presenting things like product benefits, sizing, ingredients or materials, delivery information, returns, reviews, stock information, payment options, complementary products and relevant upsells - instead of leaving customers to search for answers themselves.

I improve those critical buying moments and remove unnecessary friction with features such as better buybox structures, quick-buy experiences, cart drawers, product recommendations and clearer supporting information.

The result is a Shopify store built around helping customers make a confident purchasing decision - not simply a store that looks good.

Expert Built By Daniel

Personally implemented

Built To Convert

Not just look better

One-Time Investment

No recurring service fees

Done For You

Customized for your brand

Selected work

A Few Selected Case Studies

A selection of store optimizations, mentoring projects and measurable growth results.

Retail

The Outlet Shop

A complete Shopify store optimization focused on improving the customer journey, increasing trust, and removing friction throughout the buying process.

+100%

Conversion Rate

improvement

1

Completely Optimized

Shopify store

Home Fragrances

EVOCARY

A complete Shopify store optimization focused on improving the customer journey, increasing trust, and removing friction throughout the buying process.

Clothing

Freshly Baked Fightwear

Currently in Progress!

Kids Clothing

BLANQS

Currently in Progress!

Premium Spirits

Nordseegut

“Daniel helped us optimize our Shopify store and Meta Ads campaigns so we finally started generating conversions. Thanks again for the amazing results.”
- Nils

Starting point

The online store had been live for 9 months with only €1,200 total revenue.

+189%

Conversion Rate

through a complete store optimization

+17%

AOV (Average Order Value)

through strategic AOV tactics

€1800+

Revenue

in the first 4 weeks

Artificial Plants

Flora Studio

“Daniel is a reliable and trustworthy partner who’s genuinely great to work with. He helped take my outdated online store to the next level.”
- Tianni

Starting point

Outdated online store with heavily fluctuating organic sales and little to no paid advertising.

+50%

Revenue Growth

compared to the previous year

3+

New Customer ROAS

through Google & Meta Ads

+20%

Additional Email Revenue

through Klaviyo

Fashion

myShirtStore

“We have nothing but positive things to say and are very happy that we chose to collaborate. A rare combination of genuine kindness and true professional expertise.”
- Pierre

Starting point

The online store relied heavily on inconsistent organic traffic and seasonal spikes while paid advertising was barely being used.

€25000+

Monthly Revenue

Scaled from around €5,000 to €25,000+ within a few months

1

Profitable

Google Ads setup

Growth

From Plateau to Scale

from unpredictable organic sales to predictable revenue month after month

More than just client work

My Own Brands And Projects

Kitchen Case Study

Olivsen

Built my own olive wood kitchen brand completely from scratch - from branding and Shopify development to product sourcing in Tunisia, fulfillment and performance marketing.

€10000+

Monthly Revenue

Scaled from 0 to over 10k within the first 3 months

€55000+

Total Revenue

through Google & Meta Ads

Store

Built and Optimized

entirely by myself

Fashion

RUNACY

Currently building my own premium running brand from scratch - focused on modern branding, Shopify CRO & AOV tactics and performance marketing.

Excellent 5.0 on Trustpilot · 2 reviews

"We couldn’t be happier with Daniel’s work. He redesigned and optimized our website, and we’re finally seeing real conversions. He exceeded our expectations and consistently delivered more than promised. Highly recommended!"

"Thanks to Daniel's expertise, I was able to improve my conversion rate. He's incredibly knowledgeable when it comes to conversion rate optimisation and always available whenever I need help. Thanks again for everything!"

"Daniel is a reliable and trustworthy partner and an absolute pleasure to work with. He helped transform my outdated online store into a high-performing, modern setup and clearly proved his expertise and passion for e-commerce."

"Daniel's skills are extensive. He is top-notch in every area! He has a deep understanding when it comes to taking your shop to the next level."

"We have nothing but positive things to say and are very happy that we chose to collaborate. From the very beginning, you immediately feel that you’re in capable hands. A rare combination of genuine kindness and true professional expertise. Thank you!"

"Daniel has been excellent with communication and has worked well on a challenging website and client! I can recommend his services completely. He knows his way around Shopify and how to create a very good website which is robust on all levels."

Trusted By 100+ Brands

Shopify Store Optimization

Turn more visitors into customers

0:00 / 0:00

Complete Shopify store optimization

Built on proven conversion psychology

Every key buying step optimized

Personally optimized by Daniel

Completely done for you

£645.00 £1,295.00

Save £650.00

Taxes included.

Available. Completed in 7-14 days.

Expert Built

By Daniel

Built To Convert

Not Just Look Better

100+ Stores

Improved

10+ Years

Shopify Experience

Complete Your Setup:

Need more information?

Frequently Asked Questions

Yes, absolutely! If you have any questions before purchasing, you're welcome to book a free shop audit. We'll discuss your store, your goals, and I'll explain exactly what I'd improve before you decide.

After purchasing, we'll stay in touch throughout the project. If needed, we can also schedule another quick call to discuss your priorities before I start working on your store.

I will review and optimise the most important areas of your existing Shopify store to make the buying experience clearer, more trustworthy and easier to navigate.

Depending on your store and what will have the greatest impact, this can include:

Homepage structure and customer journey
Product page layout and information hierarchy
Collection page structure and presentation
Navigation and menu organisation
Mobile user experience
Buy Box optimisation
Cart drawer optimisation
Trust and payment elements
Product metafields for additional information
Product recommendations and complementary products
Appropriate upsell, bundle or volume discount opportunities
Checkout and payment settings available within your Shopify plan
Relevant Shopify app recommendations and basic configuration
Selected smaller theme adjustments or custom sections where appropriate
General recommendations for improvements outside the project scope

Every store is different, so the exact work is prioritised around the areas most likely to improve the customer journey and conversion potential of your existing store.

This is an optimization service rather than a complete custom website build.

Unless separately agreed, the service does not include creating products or collections, bulk catalogue work, complete rebranding, extensive image editing, professional photography, extensive copywriting, unlimited landing pages, custom app development, complex custom functionality, extensive animations, SEO, email marketing, advertising management or unlimited revisions.

One reasonable consolidated feedback round is included before final completion. Additional work can always be quoted separately if required.

AI is an incredible tool, and I use it every day myself. It can help generate ideas, explain Shopify features and even write code. But building a high-converting store isn't about having more information - it's about knowing what to prioritise, what to ignore and how all the pieces work together.

AI gives everyone access to the same information. Experience is knowing which advice actually increases conversions and which changes won't make a meaningful difference.

Over the past 10+ years, I've worked on more than 100 Shopify stores across different industries. That experience comes from real projects, real results and thousands of hours spent improving stores - not just from reading articles or watching YouTube videos.

You're not paying for information you could Google. You're paying for proven experience, better decisions and having the work implemented properly, so you can focus on growing your business instead of spending weeks trying to figure everything out yourself.

Yes. This service is designed exclusively for active Shopify stores.

I specialise in Shopify theme customisation, conversion rate optimisation, Shopify apps and Shopify-specific store structures.

If you're on a different platform right now, just send me a message and I can make you an offer for a migration to Shopify.

Purchase the service directly through this website.
You will receive an order confirmation and further instructions.
Send me your original .myshopify.com store URL and your Shopify collaborator request code.
I will request secure collaborator access to the areas required for the project.
We will confirm your priorities, the overall direction and anything that must not be changed.
I will review and optimise the agreed areas of the store.
For larger projects, I may provide a review checkpoint during the optimization where appropriate.
One reasonable consolidated feedback round is included before final completion.

Please do not send your Shopify password. Access is provided securely through a Shopify collaborator account.

The expected delivery period will be confirmed after I have reviewed your store and received access.

Most projects are completed within approximately 7–14 business days after access, information and any required approvals have been provided.

Delays caused by missing content, late feedback, app approvals or unavailable account access can extend the delivery time.

No. This is a conversion-focused optimization of your existing Shopify store rather than a complete custom website redesign.

Depending on the condition of your current store, I may improve your existing theme or rebuild key parts of the store experience using a more suitable Shopify theme when that is the faster and more effective solution.

This can result in significant visual and structural improvements, but complete custom theme development, complete rebranding and unlimited bespoke design work are not included.

Where appropriate, I may recommend and configure Shopify apps that support the optimization.

This can include functionality such as bundles, volume discounts, complementary products, upsells, reviews or cookie consent where relevant to the customer journey.

The level of configuration included depends on the app and the requirements of the store. Extensive setup, migrations, custom integrations or services such as a complete review platform or email marketing setup are separate projects.

Any subscriptions, usage fees or other third-party charges are not included and must be approved and paid by the store owner.

No honest conversion rate optimisation specialist can guarantee a specific percentage increase.

Your results also depend on factors outside the store design, including:

Traffic quality
Product demand
Pricing
Offers
Shipping costs
Product images
Brand trust
Advertising
Seasonality

The goal of this service is to remove unnecessary friction, improve trust and create a stronger purchasing experience. Results are easier to measure when a store already receives consistent, qualified traffic and orders.

Unless agreed separately, the service does not include:

Custom theme development from scratch
Complete rebranding or logo design
Professional product photography
Unlimited individual landing pages
Full catalogue copywriting
Email marketing setup
Advertising campaign management
Search engine optimisation projects
Legal advice or legal compliance guarantees
Custom app development
Ongoing monthly support
Unlimited revisions
Additional Shopify stores or international store builds

Additional work can be quoted separately when required.

One reasonable consolidated feedback round is included before final completion.

This is intended for reasonable adjustments to the work completed within the agreed scope.

New functionality, additional pages, repeated redesigns, major changes in direction or requirements introduced after the project has started are not considered revisions and can be quoted separately if required.

Daniel Woik

About Me

Hi, I’m Daniel - a passionate e-commerce enthusiast based near Cologne, Germany.

I’ve been working in the Shopify ecosystem since 2016 and have experienced the platform’s evolution from the very beginning. Back then, Shopify was only available in English and barely optimized for the European market. I launched my own watch brand without much experience, started running Facebook Ads for the first time, made countless mistakes - and failed pretty quickly.

But that hands-on experience turned into over 10 years of real-world e-commerce knowledge. Since then, I’ve helped build and grow over 100 online stores and became an official Shopify, Klaviyo, and Reviews.io partner.

The biggest advantage for you? I’ve already made most of the mistakes, tested countless strategies, and learned what actually works in the real world - so you don’t have to waste years figuring it out yourself.

Let’s take your brand to the next level together!